March 20, 2007
March 20, 2007
Actresses Felicity Huffman and Cate Blanchett suffered a close shave at the Golden Globe Awards last night when a thief walked away with a collection of designer shoes intended for the event.
Thankfully the Hollywood stars had picked up their Taryn Rose-made heels earlier in the day, but a string of other stars were forced to find alternative footwear for the red carpet.
A source tells British newspaper the Daily Telegraph, “A truck full of shoes – designed by Taryn Rose for the Awards – was broken into on its way to Beverly Hills.
“A total of 120 pairs worth GBP50,000 were taken. Thankfully, some of the big names, including Desperate Housewives’ Felicity Huffman and Cate Blanchett had already collected their shoes in advance. But others had to find last minute replacements.
March 20, 2007
Taryn Rose loves stylish shoes – so much so that when she was a resident in orthopedic surgery in the 1990’s, she regularly walked the hard hospital floors in 2- and 3-inch heels. As she click-clacked down the halls on her rounds, she noticed that many of her patients were women “in a lot of pain, and it often came from wearing fashionable shoes that didn’t fit,” she said.From this insight came a life-changing idea: Dr. Rose decided to start a company to sell high-quality, handmade shoes that were both stylish and comfortable. In 1998, after completing her residency and becoming certified in her specialty, she turned her back on medicine. Brushing aside the objections of her parents and the skepticism of colleagues, Dr. Rose started Taryn Rose International out of her garage in Rancho Palos Verdes, Calif.
Her market is a niche within a niche of the $15 billion women’s fashion-footwear industry – and one with little competition from luxury designers. And while companies like Easy Spirit had started selling shoes combining fashion and comfort long before Dr. Rose got her idea, those shoes were mass-produced, not handmade in Italy, and cost considerably less than the $350 to $400 for a pair of Dr. Rose’s shoes. “I felt that women wearing $1,000 suits didn’t want to put on $69.99 shoes,” she said.
So far, her hunch has paid off handsomely. Revenue for the company, which recently doubled the size of its headquarters in Los Angeles, to 5,000 square feet, was $16.2 million for the fiscal year ended last month, up from $8 million the year before, and she said she expects that to rise to $30 million in the current fiscal year. The staff has grown to 27 from 4 in two years, and she says the company is profitable, though she would not give figures.
March 20, 2007
Footwear designer Taryn Rose takes care of her own. After opening her same-named store at the new Forum Shops addition on Thursday, the Vietnamese-born orthopedic surgeon picked up the tab for bringing in her 35 employees from Los Angeles, plus a guest, for a Las Vegas weekend. It included a party at the store, dinner at N9NE Steak House and VIP treatment at Rain nightclub, both at the Palms.
March 20, 2007
By Paula Rath
Advertiser Staff Writer
Taryn Rose could not resist wearing 3-inch heels throughout her 14-hour workdays. No matter how often her brain objected and her feet ached, the avid fashionista just couldn’t bring herself to wear clogs or Crocs like so many other surgeons.
Yes, stiletto-loving Rose was an orthopedic surgeon. In fact, she often performed surgery on the feet of women suffering from the pain and deformities caused by years of teetering on high heels.
One day, Rose was following an attending surgeon on his rounds as he told a post-surgical patient she would have to wear tennis shoes for the rest of her life. The patient became upset, and while trying to console her, Rose had an idea.
After 13 years of medical studies at the University of Southern California, in 1998 Rose decided to use her knowledge of anatomy for another purpose: to design shoes that are fashionable and healthy.
“I saw so many women in the marketplace who were harming their feet with the culprit — ill-fitting shoes — and no one was doing anything about it,” Rose said in a phone interview from her home in Los Angeles. “We all know we should wear shoes that won’t harm our feet, but if they don’t look good, we’re not going to wear them. I thought that with my special role as an orthopedic surgeon, I could change the way we think about shoes.”
It was a courageous move for the refugee from Vietnam who came to America in 1975. It’s also an all-consuming business for the mother of three: 6-year-old Anneka, 2-year-old Milo and 11-month-old Peter. “I have little time for myself but it means I get very efficient,” Rose said.
During her residency, Rose had access to Nike laboratories, where she studied diabetic foot problems. “We set out to make more comfortable shoes for diabetics, using Poron (a high-density urethane foam developed by NASA) as a shock absorber but introducing it into fashionable shoes. I took my understanding of disease into the fashion world.”
She started Taryn Rose International in her garage. A few other women surgeons, desperately seeking the perfect shoe, offered her loans to help her get started. Eight years later, she has flagship stores in New York; Beverly Hills and San Jose, Calif., and Las Vegas. In Honolulu, her shoes are carried at Neiman Marcus, Nordstrom, The Sandal Tree and The Walking Co.
PRETTY BUT PRACTICAL
Rose designed an asymmetrical foot bed that gives the toes wiggle room. She also uses Poron as a full-length cushion. Her design philosophy is simple: “I want women to feel well-dressed, with a sense of well-being,” Rose said. “I wanted to create a line for the alpha woman, the woman of substance, who wants to look good but is not into trends.”
Many prominent women have chosen her shoes, including Felicity Huffman and Ashley Judd; the latter wore them on the red carpet at the Oscars while recovering from a broken ankle. Gwen Stefani bought 11 pairs after her baby was born.
Taryn Rose shoes are hand- made in Italy, each requiring one to three hours of hand stitching. The shoes typically cost around $400.
They’re especially popular among women who travel a great deal. Piia Aarma, owner of Pineapple Tweed PR and Marketing Communications, swears by hers. “I was going on vacation to Italy just before I was due to have knee surgery. I needed the best possible shoes for safety and comfort so I wouldn’t exacerbate my knee problem,” even on the cobblestones of Venice, Aarma said. “These sandals have really good support and a nonslick tread, and they were just perfect.”
THIS JUST IN
In response to numerous pleas, Rose will launch a new, less-expensive line of shoes called Taryn, retailing for about $250, this fall. Made in China of materials from Italy, the shoes will be available only at http://www.zappos .com until next spring, when they will arrive in stores.
Taryn Rose handbags also debut this fall, and they are expected in the Islands early next year. The same practicality paired with the pretty factor will be evident. “I started with a bright pink lining because you can find things better,” Rose said. “There are lots of pockets.”
What would we find if we peeked inside Rose’s personal handbag? “A pair of sunglasses. I love them and buy them wherever I go. A Stila lip gloss, Blackberry, wallet, Sony digital camera to capture the funny things my kids are doing — recommended for all moms. Oh, and the Legos that somehow get dropped into my bag.”
Having recently taken up golf, Rose said she couldn’t find golf shoes that fit. “I’d love to do a golf line,” she said. Asked if she might create a line of clothing, Rose said “I think my background and ideas can serve women well from head to toe. It’s a great time to be a woman. I love it. I enjoy seeing other women succeed, and I hope I can play a part.”
Reach Paula Rath at firstname.lastname@example.org.
May, 17, 2006
Head to Toe: Vietnamese Americans in the National Museum of American History Collections
Noon – 1:00 p.m.
Presidential Reception Suite
National Museum of American History
14th Street and Constitution Avenue, NW
Franklin Odo, Curator in Work and Industry at the National Museum of American History, will describe clothing worn by Vietnamese refugee Catherine Hann when she left Vietnam after the fall of Saigon in 1975. Like many others, Hann subsequently worked in a nail salon – her uniform is also in our collection.
At the other end of the immigrant community spectrum, we have a pair of high fashion shoes from Taryn Rose, founded by a Vietnamese American orthopedist designer. During the program, Dr. Odo will discuss Vietnamese American history over the past three decades.
March 20, 2007
Women and Their Shoes
Who else would you trust when it comes to your feet than a former orthopedic surgeon? Vietnamese American Taryn Rose has created a virtual empire in the past eight years designing luxurious, handmade and comfortable shoes for the stiletto-challenged. But for those who can’t give up the 4-inch-plus heels (like me), you’re in luck. Taryn’s latest collection, Taryn by Taryn Rose, features more affordable price points and stylish options that’ll satisfy even the trendiest of customers. Stylish and it’s good for you? You can’t beat that.