“Guarantee stamp” for Vietnam’s e-commerce websites
22:17′ 16/06/2008 (GMT+7)

A seminar on e-commerce in Vietnam

VietNamNet Bridge – To build a healthy environment for Vietnam’s e-commerce, the Ministry of Industry and Trade (MoIT) has designed a “guarantee stamp” named TrustVN to grant to websites that satisfy standards on information security.

The TrustVN programme is being implemented this year by the E-Commerce Development Centre (EcomViet) under the MoIT and the Vietnam E-Commerce Association (Vecom). The programme was developed based on the e-commerce website periodical evaluation programme of the MoIT.

Subjects eligible to be granted the TrustVN “stamp” are all websites that collect personal information from accessing persons, e-commerce websites and online forums owned by companies with headquarters in Vietnam.

The owners of these websites can register with EcomViet, then submit their information protection plan and business procedures based on ready-made forms. EcomViet will evaluate and check the websites to give recommendations. Standards to evaluate information protection of websites are based on rules in the APEC e-commerce regulation for protecting personal data. E-commerce websites will also be checked for their adherence to business rules.

Websites that satisfy fixed conditions will be granted with TrustVN logo to post on their pages. When clicking on this logo, visitors will go to EcomViet’s trustvn.gov.vn page, which certifies the website’s security. The logo will be granted for one year only.

Greaden Chu, Chairman of the Secure Online Shopping Association (Taiwan), said it is necessary to have a government organisation that builds an online behaviour system to ensure the security of online deals.

“There are two major reasons hindering the development of e-commerce. The first is that buyers often don’t know who the owner of the website is and the second is they can’t touch or see commodities before they buy them,” he added.

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