Vietnamese tend to give top priority to health while buying consumer products, a market survey has found.

Taylor Nelson Sofres (TNS) Vietnam, a unit of the US-based TNS, one of the world’s leading market research companies, said Vietnamese consumers earning over VND5 million (US$313) a month were highly health-conscious.

In commercial hubs like Ho Chi Minh City and Hanoi, they were careful about nutrition, diet, and exercise, and had periodic health check-ups.

The survey found that next on the list were products related to personal care like fashion and cosmetics.

Consumers were apt to spend much on high-tech recreational gadgets for home like hi-fi DVD players and flat-screen televisions, thanks to improving living standards.

Vietnamese people were increasingly switching to dining out from eating at home and changing their basic money management habits by using banking services.

Advertisements run on television were an important information source and had much influence on consumer preferences.

Ralf Matthaes, managing director of TNS Vietnam, expected the survey results to influence enterprises in designing products.

Source: Tuoi Tre – Translated by Ha Viet