Vietnamese confused over gameshow frenzy
December 8, 2007
|Vietnamese confused over gameshow frenzy|
|16:51′ 07/12/2007 (GMT+7)|
VietNamNet Bridge – Vietnamese TV audiences are now sick of international gameshows and want something more domestically inclined.
8pm to 9pm is considered the “golden hour” of television and is reserved for imported gameshows. The national VTV3 channel devotes its gold hour five days a week to imported gameshows, for example Brainpower Battle on Monday, Who Wants to be a Millionaire on Tuesday, The Price is Right on Wednesday, The Last Passenger on Thursday and Music Game on Friday. Most of these games were bought from overseas television channels.
Local channels have their own gameshows. For instance, HCM City Television has over ten, Hanoi Television has three and Hai Phong Television has four. Many of these are similar, however and as so many are on each day, audiences are fed up with them.
For foreign gameshows, local TV producers have to Vietnamise them. Some gameshows are successfully localized so they are welcomed by Vietnamese viewers, for example Music Game, Guessing Words through Pictures, etc. However, some of them are unpopular because they do not correlate Vietnamese culture, i.e., The Last Passenger on VTV3.
There is a serious shortage of made-in-Vietnam gameshows. VTV and HTV, Vietnam’s two largest stations, broadcast around 40 gameshows a week but just a few of them are Vietnamese based.
VTV has exerted efforts to design local gameshows, such as Student 96, Inter-provincial Games, From Eyes to Heart, Seven Colours of the Rainbow, At Home on Sunday, Cultural Itinerary, etc., but these games have gradually disappeared and are replaced by imported gameshows.
It is the same for local TV channels, for example, Hanoi’s Joyfulness with Artists, HCM City’s Green bamboo, Binh Duong’s Vietnam – My Country, etc. The oldest locally based gameshow is At Home on Sunday with a nine year run.
(Source: Kinh Te & Do Thi)