08:53′ 18/10/2006 (GMT+7)

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VietNamNet Bridge – Coming up with effective marketing strategies is a problem for Vietnamese real estate traders at present.


At the 4th HCM City Real Estate Night held in late September, Paul Mason, General Director of the NAI Global group in Vietnam, pointed out typical errors in marketing real estate projects in Vietnam.


One of the most dangerous errors is marketing real estate projects to everybody. This mistake, according to Mr Mason, comes from the lack of a marketing strategy, and results in a waste of effort.


“If investors can’t define a potential market they will not be able to introduce their projects effectively,” he said.


Discussing this issue, Deputy General Director of the Hoang Quan Real Estate Company, Truong Thai Son, accepted that Vietnamese real estate traders often commit a popular error – marketing their projects too widely.


“High-grade houses and industrial zones are not the products that everybody needs. For example, it is ineffective if Hoang Quan advertises the Hoang Quan villa project in south Saigon to all customers because the price is too high. It is better to have a customer strategy for six months to one year,” Mr Son said.


Meanwhile, many real estate traders only introduce their projects through pamphlets. This method can help them save some money but the results are very poor.


According to Paul Mason, this way of marketing can only help real estate firms find potential clients. Information about projects that customers find out from pamphlets is extremely poor and it doesn’t convince customers to buy houses.


Director of the Dat Lanh Real Estate Co, Ltd Nguyen Van Duc said: “I’ve by chance made mistakes in marketing by delivering pamphlets and advertising in newspapers and waiting for the results. I believe that many other real estate companies have made the same mistake. This way of marketing is very simple. However, this is an objective problem because of shortage of funds”.


Small- and medium-sized enterprises, which lack experience, always accept the fact that they don’t have a marketing strategy. To survive, the only way is by taking care of their clients with their sincerity and prestige. It is called marketing by character, which is very popular in Vietnam and other countries in Southeast Asia, Mr Duc said.


“Marketing is a strange field in Vietnam, particularly real estate marketing. So far, the real estate market in Vietnam has operated under the latent mechanism, under which, those who have demands for houses and land will find information themselves. That’s why real estate companies don’t think much of marketing,” said Dang Thi Thu Thuy, Head of the Marketing Department of the Sacombank Real Estate Company (Sacomreal).


“However, as more and more real estate companies appear and land and house become more and more valuable, marketing is much more necessary for real estate traders. The real estate sector is now thirsty for marketing strategies more than ever on the threshold of the WTO,” she added.


(Source: Do Thi)


Phan and Lieu likely to be a big crowd puller

Two of the hottest names in professional poker, John Phan and Liz Lieu will travel to Singapore in November to take part in the Betfair Asian Poker Tour. The two are good friends, having originated from Vietnam, although they have built their poker careers in America.

John “The Razor” Phan has close to $3 million in tournament winnings. With numerous results on the World Poker Tour (WPT) and at the World Series of Poker (WSOP), he was inches from being poker player of the year in 2005.

Liz “The Pokerdiva” Lieu is a regular winner at high stakes cash game tables in Las Vegas. For a year she has been playing on the WPT, European Poker Tour (EPT) and other circuits around the world.

Both very much engaged in charity work, they will give 20 percent of future tournament winnings to charity. If either player wins the Betfair Asian Poker Tour, this could mean up to $100 000 for charity.

The Betfair Asian Poker Tour is the first major poker tournament in Asia and both players are pleased to be enjoying their passion “closer to home”.

“We are both really looking forward to the Betfair Asian Poker Tour in Singapore to represent our team, Martinspoker.com. It will be interesting to follow poker’s growing popularity in Asia at close range. Asians are always good with games and that is one of the reasons why so many players of Asian origin have been so successful in the world of poker, especially in America. We would also like to find new poker players that would like to become members of our team by showing their skills on our site or in live tournaments like the one in Singapore,” the couple say.